Strategic Plan For Gnc Essays - Nutrition, GNC, EAS,

Strategic Plan For Gnc Company Background General Nutrition Companies Inc., was founded 65 years ago in Pittsburgh, Pennsylvania on the premise that Americans wanted to maintain control over their health. David Shakirian founded the company. In 1935 he launched a dream of his by establishing a little health food store in Pittsburgh, Pennsylvania. He called it Lackzoom. The products that were offered at his store included yogurt and healthy foods such as honey, grains and healthy sandwiches. The concept of being a health store and serving health food was thought to be a fad that would soon pass over back then. To the surprise of many of Shakarian's critics, many people embraced Lackzoom. David and his store came a long way from its first day's receipts of 35 dollars to open a second store six months later. Since those first two stores, Lackzoom, which is now GNC, has grown to be the largest manufacturer of vitamins and mineral supplements in the United States (1998 Annual Report). General Nutrition Companies, Inc., collectively with its subsidiaries, is the only nationwide specialty retailer of vitamin and mineral supplements, sports nutrition products and herbs, and is also a leading provider of personal care, and other health-related products. The products were sold through 3,757 General Nutrition Centers, 2,531 of which were owned and operated by the company and the other 1,226 stores were franchised. Much of the growth of GNC has occurred in the last 7 years. Since 1992, the Company has opened or acquired in the United States 2,593 new GNC stores (SEC 10k form). The company's initial growth was through company-owned stores located primarily in regional malls. Many of the stores that were created in the past 7 years have been franchises. This franchise initiative has enabled GNC to expand into secondary locations as well as International markets. It appears that there is no end to the growth of GNC. At a Franchising meeting on February 6,1999 GNC awarded an d agreed to open an additional 323 domestic and 428 international franchise locations. All of these stores report to GNC headquarters, which is located in Pittsburgh, Pennsylvania. Pittsburgh is also home to one of General Nutrition's three distribution centers. The other two distribution centers are located in Atlanta and Phoenix. The products that are distributed through these channels are manufactured in Greenville, South Carolina. This facility is one of the largest and most modern vitamin and supplement manufacturing facilities in the United States. Within the coming months a new 600,000 sq.ft. manufacturing plant and distribution center in Anderson, SC will open which will double the capacity of the company (www.gnc.com/about/history). The company has many products that it distributes from their first-class distribution centers. These products include vitamin and mineral supplements, herbs, diet products, food products, personal care, and miscellaneous health care products. These products are sold under the General Nutrition's various proprietary brand names, including Ultra Mega, GNC, Pro Performance, Preventive Nutrition, and Harvest of Nature. In addition, the Company carries various third-party brand name products including Weider, Twin Lab, EAS, and Met-Rx. The company's product mix focuses on high-margin, GNC proprietary brand, value-added products emphasizing vitamin and mineral supplements, sports nutrition and herbal products. The Company has seen amazing growth over the past 5 years. Below is a chart that exemplifies their revenue growth: Company Growth (dollars in thousands except per share data) 1994 1995 1996 1997 1998 Net Revenue?. $672,945 $845,952 $990,845 $1,193,485 $1,417,746 Operating earnings. 97,750 137,116 60,347 191,171 183,337 Diluted earnings per share 0.44 0.78 0.05 1.24 1.18 Operating earnings as adjusted 98,425 138,699 152,413 195,254 194,548 Total Number of Stores 2,115 2,543 3,047 3,435 4,091 Comparable store sales (GNC owned stores, not franchise) 5.80% 10.30% 0.30% 7.90% -0.20% As you can see net revenue increased to 1.4 billion dollars, an increase of 18.8 % over 1997. This increase was driven by the success of the Company's store expansion program and increased demand for the Company's products, as reflected by increased sales, across all business segments. During 1998, the Company developed a web site, GNC.com, to sell products via the Internet. Although still in the early stages of operation, the Company expects sales to increase based on the growth of the Internet. The history of GNC shows their excellence in planning and execution of these

Using Blooms Taxonomy for Effective Learning

Using Bloom's Taxonomy for Effective Learning The hierarchy of Blooms Taxonomy is the widely accepted framework through which all teachers should guide their students through the cognitive learning process. In other words, teachers use this framework to focus on higher order thinking skills. You can think of Blooms Taxonomy as a pyramid, with simple knowledge-based recall questions at the base. Building up through this foundation, you can ask your students increasingly challenging questions to test their comprehension of a given material. Utility By asking these critical thinking questions or higher order questions, you are developing all levels of thinking. Students will have improved attention to detail, as well as an increase in their comprehension and problem-solving skills. Levels There are six levels in the framework, here is a brief look at each of them and a few examples of the questions that you would ask for each component. Knowledge: In this level students are asked questions to see if they have gained insight from the lesson. (What is... Where is... How would you describe?)Comprehension: During this level, students will be asked to interpret facts that they learned. (What is the main idea... How would you summarize?)Application: Questions asked during this level are meant to have students apply or use the knowledge learned during the lesson. (How would you use... How would you solve?)Analysis:Â  In the analysis level, students will be required to go beyond knowledge and see if they can analyze a problem. (What is the theme... How would you classify?)Synthesis: During the synthesis level of questioning students are expected to come up with a theory about what they learned or use predictions. (What would happen if... What facts can you compile?)Evaluation: The top level of Blooms Taxonomy is called evaluation. This is where students are expected to assess the information learned and come to a conclusio n about it. (What is your opinion of...how would you evaluate... How would you select... What data was used?) Corresponding Verb Examples Remembering: arrange, define, duplicate, label, list, memorize, name, order, recognize, relate, recall, repeat, reproduce, stateUnderstanding: classify, describe, discuss, explain, express, identify, indicate, locate, recognize, report, restate, review, select, translateApplying: apply, choose, demonstrate, dramatize, employ, illustrate, interpret, operate, practice, schedule, sketch, solve, use, writeAnalyzing: analyze, appraise, calculate, categorize, compare, contrast, criticize, differentiate, discriminate, distinguish, examine, experiment, question, testEvaluating: appraise, argue, assess, attach, choose, compare, defend estimate, judge, predict, rate, core, select, support, value, evaluateCreating: arrange, assemble, collect, compose, construct, create, design, develop, formulate, manage, organize, plan, prepare, propose, set up, write

HS630 Week 5 Essay Example | Topics and Well Written Essays - 750 words

HS630 Week 5 - Essay Example The preparedness measures and resource preparedness strategies that need to be executed to prevent and to mitigate the situation to ensure the future going concern of this business include ( Lindell 2006). Risk management procedures should be clearly outlined and operational at all the times during the business operations. This strategy is the key driver towards the implementation of the business response and recovery plans because it boosts the readiness and the preparedness of the business towards major disasters associated with the shipping agency and the liners business. This strategy involves the mobilization of the available resources and acquiring the required facilities to be used upon the eventuality of any disasters. The facilities should include fire stations and trucks, availability of highly trained staff and employees who are able to mitigate both the foreseeable and unforeseeable disaster at the ports as well as the ships in the waters ( Lindell 2006). This strategy involves the identification and the analysis of the cross-sectoral dependencies that exist in the operations of the business. The role of this strategy is to asses the reliability of the business emergency preparedness and the critical infrastructure protection, the established special team is obligated to carry out several test and exercise on the effectiveness and the reliability of the business. A special team is obligated for this task and their report is submitted to the risk management team of the company for further examinations in regard to the critical infrastructure business ( Lindell 2006). The findings on the tests and the conducted exercise are very useful in the decision making of the organization mostly used by the risk management team of the business. Effective and efficient utilization and mobilization of resources is an important aspect in the assessment of various logistics and the overall